Boost Partner Performance with Precision
CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners.
Learn MoreMaximize Profitability with Intelligent Lead Routing
CAKE’s Lead Generation Solution captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.
Learn MoreDrive Digital Marketing Performance with Transparent Measurement
CAKE’s MultiChannel Marketing Solution measures digital campaign performance across all channels to provide a holistic view into cross-channel impact on the customer journey.
CAKE News & ResourcesIn Good Company – Performance Marketing Software Reviews
Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology....Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks
Affiliate marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83 percent, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver...Google Chrome 80: Everything You Need to Know as a Performance Marketer
Editor’s Note: This post was originally published in January 2020 and was revised on February 4, 2020, to include updated information from Google Chrome 80 release notes. For performance marketers, figuring out how to accurately measure campaign performance amidst ongoing privacy regulations remains a challenge. The wave of privacy initiatives kicked off in 2018 with...Digital Marketing Statistics That Will Shape 2021
The world of digital and affiliate marketing certainly grew and evolved this past year, amid the ongoing COVID-19 pandemic. As consumers stayed home during the lockdowns and spent more time online, digital advertising spend grew 24.7 percent. The expansion of ecommerce and consumer time spent online will continue to shift ad budgets toward digital channels,...CAKE recognized as industry leader in the G2 Spring 2021 Grid® report
As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically...More than 500 of the world’s most successful advertisers, networks and publishers build their business on CAKE’s Performance Marketing Software.Customer Support, The Kind You Deserve
We don’t like to think of any customer being stranded without a solution. Our team of industry experts provide the answers and assistance you need. Our 24/7 phone support, extensive Knowledge Base, online ticketing system and professional services are always available.
Explore CAKE’s Support OptionsExplore CAKE’s Professional Services Dependable and Secure, Our Promise to You
As a company, CAKE takes great care to ensure that our client’s data is safe and that our enterprise-grade platform and world-class infrastructure is dependable and secure. Our mission is to ensure data security and privacy and we continue to deliver on this commitment through ongoing GDPR efforts and additional security regulations.
Learn MoreReal Demands, Real Help
“Meeting the demands of advertisers and buyers can be complicated. CAKE provides detailed, real-time visibility and insights into cross-channel campaigns, plus world-class customer support to help drive our continued success.”
Lindsey Ruttan, Founder of STEAM Digital MediaResults, the Kind You Want
By boosting network traffic quality by 20%, Revenue Ads strengthened the ROI for their advertisers and increased profitability for their affiliates.