What is the best marketing software for small businesses?
The best marketing software for small businesses is HubSpot Marketing. It is an all-in-one marketing platform that has a full stack of marketing, sales, and CRM features.
For small businesses like yours, it can be challenging to find a place among the top players in the industry. Despite your well-sounding marketing plans, you might still have problems generating traffic and quality leads. Even if you have nice and entertaining content, it’s not exactly reaching your target audience. Plus, there’s also the issue of measuring the ROI of your marketing campaigns. If you’re ticking all these boxes, then perhaps, it’s about time to consider implementing a marketing software.
In this guide, we list 15 of the leading solutions based on ease of use, intuitive automation and popularity, and other important marketing features for a small business. All these are suitable for the budget, resources, and dynamics of SMBs.
Marketing software is generally categorized into three: advanced workflow automation, marketing intelligence, and marketing automation. It allows for the management of marketing campaigns, optimization of resources, and has features for data collection, analytics, team collaboration, branding, phone call tracking, social media marketing, content distribution, SEO, lead scoring and nurturing, and email marketing.
The top providers of marketing software like HubSpot typically roll all three functions into a single comprehensive suite.
Marketing solutions can be used by companies of all sizes and industries. At affordable costs, they have become indispensable tools for small-scale teams wishing to simplify the process of running challenging marketing campaigns. These solutions help marketing teams achieve objectives, including business growth in a slow economy, big data management, and digital transformation, among others.
Here are the top benefits of using marketing software tools.Reduces tedious tasksStreamlines marketing effortsImproves accountabilityMakes customer management easierDocumentprogress faster
Now, let’s proceed to our list of the 15 best marketing software for small businesses. We picked the products based on their ease of use, robust features, and wide usage; after all, if it’s popular, then it must work for most users. The best marketing software for small businesses may not necessarily be the cheapest, but they must always provide value for money.1. HubSpot Marketing
HubSpot Marketing provides an advanced system that brings all of your marketing efforts together, helping your team grow traffic and increase conversions. It has drag-and-drop functionality to design attractive websites with responsive pages regardless of the device used by your visitors.
Website design is only the first step. The software will further assist you in preparing and optimizing relevant and engaging content and distribute it to the right audiences. It allows you to create compelling calls-to-action and personalize messages to address the specific needs of your visitors.
The vendor has an appealing free trial where you can tinker with the features at no cost.
HubSpot Marketing gives you tools like contact forms and A/B tests to develop successful lead generation strategies and decide which visitors have the genuine potential to become qualified leads. The process doesn’t stop here, as it also allows you to give all valuable leads personalized paths to purchase and turn them into paying customers. From there, it will generate a report on your strategy’s impact and contribution to sales.
HubSpot Marketing starts with a free plan as part of the company’s intent to facilitate the end-to-end critical operations of sales teams, offering a dedicated CRM that is free to use and a Sales Hub with a plan likewise starting at $0 per month.HubSpot Marketing
Try out HubSpot Marketing with their free trialWhat is unique about HubSpot Marketing?Create landing pages. HubSpot Marketing lets you create landing pages for your campaigns. It also allows you to distribute both static and dynamic HTML messages that can invoke the response you expect.Design workflows and prepare enticing content. Even without advanced coding skills, HubSpot Marketing will help you design workflows, prepare, and format content for publishing, and integrate information from other systems.Optimize your website. The system provides a variety of SEO and social suggestions for you to share content with the right influencers and audiences, and drive traffic.Turn leads into paying customers. HubSpot Marketing has a lead generation feature that lets you convert your website visitors into customers.
Detailed HubSpot Marketing Review2. monday.com
monday.com provides visually stunning templates and marketing tools for your business. It enables you to manage your marketing assets and campaigns in one collaborative space, helping different teams to work together and stay on the same page. It gives you neat and easy-to-use timelines and dashboards for a complete view of your marketing plans and projects. You can use its marketing calendar, project overview, or campaign tracking template to stay on top of everything.
Moreover, it has a client management feature that lets you save your contacts and capture calls, emails, and meetings. It stores all client data in the system so you can easily locate important information in one place. In one centralized dashboard, you can upload files and make them available to your team members.
You can use all the features for free for a period of time to see if the software matches your needs.monday.com
Try out monday.com with their free trialWhat is unique about monday.com?Invite clients to work with you. You can access your client’s contact details and communicate with them on the same platform.Intuitive and customizable interface. monday.com has a customizable interface that lets you work in a style that fits your workflows best.Set your own rules. You can configure your own rules, create custom sections and groups, and manually add columns to visualize all the information you need.Capture quality leads. monday.com allows you to embed forms on your website, and submissions go straight to your board.
Detailed monday.com Review3. Maropost Marketing Cloud
Maropost Marketing Cloud is a cloud-based digital marketing solution providing a unified hub for web, mobile, email, and social marketing. The platform is being used widely in the travel and tourism industry, the media and entertainment industry, and for ecommerce. Maropost allows users to connect with customers easily via different channels, create content, and ultimately build brand loyalty.
Key modules include those for email marketing, mobile marketing, audience management, and customer journey automations. Features include email campaigns with A/B testing capability, SMS campaigns, and advanced reporting and analytics. It also provides marketing intelligence tools for tracking products, revenue, and customer behavior.Maropost Marketing Cloud
Try out Maropost Marketing Cloud with their free trial
The product also has one-click integrations with other solutions. These include popular apps like Salesforce, Shopify, Zapier, and Netsuite. Also, it has custom integrations as well. Maropost supports up to 10 concurrent API calls. This means the suite can function seamlessly in real-time with 10 other applications.
Maropost offers three pricing plans: Essential, Professional, and Enterprise. They are all priced using the cost per mille (CPM) or cost per thousand messages model. Essential is priced at $1.25, while Professional and Enterprise cost $1.00 and $0.80 respectively.What is unique about Maropost Marketing Cloud?Journey Builder. Maropost provides you tools to help personalize your engagement with customers. This includes an easy-to-use Journey Builder with drag-and-drop functionality for email design and behavioral triggers for custom content and offerings.Smart Scheduling. Automatically send the right messages at the right time, thanks to a smart message scheduling module. Plan out and design personalized messages and let Maropost deliver emails and SMS automatically for you.Audience Management. Create profiles and segmentize your customer base using custom parameters like buying frequency, age, and location.Data-Driven Unified Marketing. Manage all your digital and mobile marketing all in one place.
Detailed Maropost Marketing Cloud Review4. MailerLite