On this page, we’ll take a look at nine of the best Internet marketing strategies and how you can use them to reach more customers and earn more revenue online. Keep reading if you want to learn more, and give us a call at 855-661-3350 to speak with a strategist.
Need some inspiration for your SEO strategy? Check out our SEO Strategy Example guide!
Don't forget, WebFX offers custom website marketing strategies to clients all around the world. So whether you need Internet marketing services in Columbus, or digital marketing in Dallas, WebFX has you covered.
1. Search engine optimization (SEO)
Search engine optimization, or SEO, is an umbrella term used to describe a number of strategies that boost your rankings in search results for keywords and phrases related to your business.
SEO can be broken into two categories: On-page and off-page SEO.
On-page SEO refers to any optimization you perform on your website. It can include:Improving your site’s speedAdding keywords to your URLs, page titles, and headingsCreating and updating content about your products and services
Off-page SEO, on the other hand, refers to optimization that occurs away from your website. This primarily involves earning backlinks to your website from other reputable sites.
Both on-page and off-page SEO can help your site rank higher in search results and ultimately allow you to reach more customers and earn more revenue online.
WebFX can also help your business create a traditional SEO or local SEO strategy to reach more customers in your area. This will allow you to secure and maintain placement in Google Maps to help more people find, contact, and visit your business.
SEO is an effective online marketing strategy that’s essential for any business to succeed online, and can result in an extremely high return on your investment.
If you’re not convinced that SEO is right for your business, WebFX offers guaranteed SEO services – so if we don’t reach the goals we set for your campaign, we’ll refund your entire initial investment. 2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) is a popular online advertising model. With PPC, marketers bid for placement in a search engine’s sponsored links for specific keywords and phrases. If your bid is among the highest for any given keyword, your ad will appear above organic search results when users type that keyword into the search bar.
One of the benefits of PPC as an Internet marketing strategy is that your ads can begin sending relevant, qualified traffic to your site the minute they are clicked to go live.
PPC is also cost-effective and you’ll only pay when people click your ads. This means that you will avoid wasting money trying to reach people who aren’t interested in your products and services.
With PPC, you can also create remarketing ads to reach people who have displayed an interest in your products and remind them of what they looked at on your site.
For example, if someone places a product in their online shopping cart and leaves without purchasing, you can use remarketing to show them ads as they browse other sites and encourage them to return and make a purchase. 3. Content marketing
Content marketing is one of the most effective ways to generate new leads online.
It involves creating infographics, blog posts, ebooks, guides, and other original content. You can also use visual content like photos and videos to give people an inside look at your business.
Content marketing positions your company as an authority in your field, and people will be more likely to want to learn about your products after reading a helpful piece of content you created.
Instead of using your content as a sales pitch, look for ways to engage your readers, help them learn more about your business, and provide them with valuable information.
You can then reach out to reporters, bloggers, and industry influencers to see if they will share your content on their sites. The more links your business earns from other reputable sites, the more powerful your site will become, ultimately ranking higher in search engine results. 4. Social media
Maintaining a presence on social media platforms can help your company connect with current and potential customers, making it a must-use online marketing strategy.
You can use social media to engage users, provide them with helpful information about your business, and develop relationships that encourage them to purchase. If anyone has questions about your business, they can contact you directly on social media, and you can help them take the next steps with your company.
WebFX can help you create profiles on social media sites like Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, Tumblr, and more. We have an experienced team of social media marketers, and we know what it takes to engage audiences and generate real results. 5. Email marketing
Email marketing allows you to connect with people right in their inboxes. And it can earn you an incredible ROI — in fact, you have the potential to earn $44 for every $1 you spend.
Email platforms like MyEmailFX offer easy-to-use templates that you can easily customize to fit the needs of your business. You can also segment your email lists and personalize your emails based on a user’s behavior on your site.
For example, if someone downloads a guide about SEO, you can follow up with additional resources and helpful information to help them learn more about your services.
Email is a great way to keep in contact with current and potential customers and provide them with updates so they can stay in the know about your business. 6. Web design
Many times, your website is the first point of interaction between your business and potential customers. This means that it needs to make a great first impression.
Great web design can help your business reach more customers and earn more revenue online. A sleek design and navigation can improve user experience on your site and make it easy for visitors to find the information they need to become customers.
If your site is well-designed, people will spend more time reading your content and learning more about your business. This increases the likelihood that they will become customers, and it also sends positive signals to search engines, which can help your business appear higher in search results.
Web design plans from WebFX are fully responsive, too – so when you partner with us, your site will look great and perform well on all browsers and screen sizes, including desktop, tablets, and mobile devices.7. Conversion rate optimization (CRO)
If you want to get more from your web traffic, conversion rate optimization (CRO) is essential.
CRO allows you to test elements on your website, like buttons, images, and various layouts, to see which versions your visitors prefer.
For instance, maybe a green button receives more clicks than a red button, or maybe your visitors prefer one image over another or a specific version of a form.
Understanding which elements resonate with potential customers can help you optimize your site and ultimately earn more conversions and revenue. That's why many companies use CRO as an ongoing Internet marketing strategy.8. Reputation management
Reputation management services help your business appear more trustworthy in the eyes of Internet searchers. WebFX can help your business monitor and manage online reviews and mentions to help you take control of your company’s online reputation.
This is a great way to build trust with potential clients, and it lets them know that your business cares about their needs, questions, and concerns.
With reputation management services from WebFX, you can take a proactive approach, prevent a reputation crisis, and put your best foot forward online. And we’ll help you maintain and showcase positive reviews on sites like Google, Yelp, and Facebook. 9. Influencer marketing
With influencer marketing, you can connect with high-profile people online and have them share information about your products with their followers. In other words, influencer marketing allows you to build relationships that can help you attract loyal customers.
Influencer marketing plans from WebFX give you access to our large directory of bloggers who can start positive conversations about your business, products, and brand online.
We’ll help you create custom campaigns to reach ideal customers through influencer-created content. And you’ll receive support from our strategists to help you maximize online engagement with your company.
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