As a former startup founder that’s spent years working with multiple bootstrapped companies, I can honestly say that I’ve used all of the free marketing software tools on this list.
So, I can guarantee you that all the tools on our list come highly recommended for entrepreneurs, startups, and companies looking to save on budget.
In order to make the list easier to navigate, we’ve broken down the 27 best free marketing software tools into ten categories:Marketing Automation SoftwareSocial Media SoftwareSEO SoftwareLead Generation SoftwareGraphic Design SoftwarePR SoftwareEmail Marketing SoftwareProject Management SoftwareConversion Rate Optimization (CRO) SoftwareContent Marketing SoftwareJoin Today’s Webinar with Larry Kim!
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Learn all about NEW Tools from MobileMonkey to 10X Instagram Engagement with Messaging Automation.Marketing Automation SoftwareFree Marketing Software #1: Phantombuster
Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.
Each tool can be used individually or combined with others to create full workflows.
For example, here’s a workflow that uses three different automation tools for lead generation on LinkedIn.
Use Phantombuster on your social media channels to:Generate leadsSave timeBuild audiencesIncrease reach and engagementFree Marketing Software #2: Zapier
Zapier is a great tool for marketers on a low budget because you can create automated workflows across tools in your mar-tech stack. Zapier is compatible with thousands of tools, and you can easily chain commands together with an “If X happens, do Y” structure.
For example, the MobileMonkey Zapier integration allows you to easily send information that’s stored to customer profiles in MobileMonkey to other applications.
Here are just some of the more popular “Zaps” for MobileMonkey users: Add all new leads to your CRM, such as SalesforceSend SMS messages or Slack notifications to new contactsSubscribe new MobileMonkey contacts to MailChimpRegister MobileMonkey contacts to Zoom Webinars
Zapier automation allows you to combine multiple actions and apps together in a single Zap.
Zapier will save you lots of time by automating repetitive tasks and please your clients when you’re able to work with their tech stack.Free Marketing Software #3: MobileMonkey
MobileMonkey enables companies to proactively engage with audiences via live web chat across multiple channels in order to generate leads, re-engage customers, and offer real-time support.
Using OmniChatⓇ technology and chatbot marketing automation, MobileMonkey instantly connects customers and prospects to brands through native web chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.
MobileMonkey has a free forever edition that comes with marketing automation tools such as:Chatbot drip campaignsFacebook Messenger lead generation botsCustomer support chatbotsFree Marketing Software #4: HubSpot
HubSpot’s Marketing software is part of a CRM platform that gives you all the free tools you need to get a solid foundation to grow your marketing strategy.
HubSpot’s marketing software has all the tools you need to attract, engage, and retain customers.
And as far as pricing goes, HubSpot Marketing Software starts with a free-forever plan that includes all the basic tools to get your business off the ground: email marketing, live chat, landing pages, forms — all integrated with HubSpot’s free CRM.
Then, as your business grows, HubSpot is designed to scale with you and has paid plans that cover any business size, from SMB to Enterprise.
You can use HubSpot in many different ways to help support your marketing strategy:Set up custom signup forms and popups to capture new leads.Build high-converting landing pages with the drag-and-drop builder and customizable pre-built templates.Send personalized emails to your contact list.Manage your digital ad campaigns from within HubSpot and tie your efforts back to the rest of your marketing strategy.Track your contacts’ interactions with your business in the HubSpot CRM.Social Media SoftwareFree Marketing Software #5: MeetEdgar
Okay, so MeetEdgar is the only tool on the list that isn’t free. However, it’s really cheap and the first 30 days are free. I’ve added it for a reason…
The time MeetEdgar will save you and the results it will deliver makes this tool as good as free.
MeetEdgar is a content recycler which you can use to automate the sharing of all your evergreen content across most major social media channels.
Unlike content schedulers such as Hootsuite and Buffer, you can create the posts that are most important to your content strategy one time, and then have them post on a recurring schedule over time.
This ensures that your followers and page visitors are most likely to find the content that converts and attracts a wider audience.
You can use MeetEdgar across your social channels to do the following:Promote your best content, on repeat.Save time scheduling the same content over and over again.Auto-generate and test variations of posts linking to the same content.Schedule how many times per day you want your evergreen content posted to each channel, and at what times.Free Marketing Software #6: LinkGallery by Rebrandly
Both Rebrandly and their tool LinkGallery have free versions available. Rebrandly is a URL shortener with custom domains that you can use to brand and track URLs with its link management platform.
LinkGallery by Rebrandly lets you seamlessly manage one bio link for all your social media platforms. It enables you to direct your audience to all the different articles, events, sites, and shops that matter to them most.
You can use Rebrandly’s LinkGallery tool to do the following: Create a unique bio link and add new content to the gallery over time.Get detailed click stats from your audience to understand what they interact with the most.Enhance your users’ experience by directing them to specific destinations based on their browser.Free Marketing Software #7: MobileMonkey
MobileMonkey is an omnichannel chatbot that enables companies to proactively engage with audiences across Facebook Messenger, live chat on your website, SMS text messaging, and other popular messaging apps.
This year they’re introducing bots for WhatsApp, Instagram, and iMessage as well.
Even on the MobileMonkey free forever plan, you can run unlimited Facebook Messenger campaigns. Some popular social media strategies with MobileMonkey chatbots are:Running an online contest or giveawayFacebook post autoresponders to capture leadsChatbot drip campaignsGET NEW INSTAGRAM TOOLS FROM MOBILEMONKEY
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Ubersuggest has a great free version for SEO research and management. The tool was launched recently by Neil Patel, one of the most recognized digital marketers globally.
Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
When it comes to keyword research, from head terms to long-tail phrases you’ll get hundreds of suggestions from Ubersuggest’s free keyword tool. You’ll also see volume, the competition, and seasonal trends for each keyword.
And to make things easier it also generates a list of keywords for you based on what is working for your competitors and what people are typing into Google.
Using the Ubersuggest top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are getting attention from sites like Facebook.
This is great for content marketing, as you’ll no longer waste time writing content that people don’t want to read.Free Marketing Software #9: SpyFu
Who doesn’t want to steal traffic from their competitors? SpyFu is the best tool available for competitor keyword research.
With SpyFu you can search for any domain and see every place they’ve shown up on Google, every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 13 years.